The actress that plays Lily at AT&T, Milana Vayntrub, recently revealed details about her role that show a combination of her real characteristics with the made-up character. A combination of personal experiences and imaginative design, Vayntrub attributed Lily’s warmth and approachability to a combination of her own traits and her want to help.

The actress talked on how Lily has changed throughout time, considering how the role has developed in complexity. Her personal evolution and the work of the creative team have combined, she said, to make Lily more than just a commercial spokesperson—rather, a personable character with an engaging story.

Speaking on the influence of her position on her activism and profession, Vayntrub described Lily as a way to solve societal concerns and spread positivism. This talk clarifies how Lily and other commercial characters can be vehicles for more than just product promotion—that is, for more general themes of humanity and goodwill.